For those of you that watch the highly successful AMC series MADMEN you can appreciate the art of advertising. AD men and women of today have the arduous job of not only capturing the perfect image, crafting the most memorable slogan, and pitching the most tantalizing moving image, but they have to go beyond that and make use of the new platforms that Don Draper did not have access to that have formed in the last few decades. These new frontiers as you know are the Internet, the surmounting amount of social media platforms, and alongside that is the smartphones and tablets. Advertising agencies are always trying to capture the largest audience for the least amount of money and with these new spaces to showcase their Ads they are also banking on the free advertising which lends a hand from the internet. This is the art of the Viral Video.
In Today’s market not everyone has a TV, instead they have the internet. They can stream videos on their smartphones, tablets, personal computer or laptops so advertising on the Television is becoming a rare feat. The new commonality is the internet so the advertising agencies call upon Hollywood production companies to produce commercials that they can then post on their brand’s Youtube, Vimeo, or Vevo pages. Using a platform like these enable the agency to view analytics of where their campaign is being viewed and in what market. Using these platforms allows the general public to share these videos on other platforms like Facebook, Tumbler, Twitter, Pintrest, or Instagram which is essentially free advertising for them. This sometimes takes a life of it’s own and makes the video go viral, which means its viewed by millions of people.
The gaming industry understands impressions and hits and is in on the “Hidden Camera” Viral Video craze. The popular Ubisoft game, “Watch Dogs”, has just done it again using Los Angeles based production company Lifeboat Productions to produce an Ashton Kutcher inspired Punk’d gag on the streets of Downtown LA. One element the creative and production team knew from the start was to get a great reaction from the “Mark”, you would have to do something over the top. Using Special Effects blowing up lights and transformers really get the Prankee invested in the scene. To take it over the top you have to really take them out of their comfort zone and shock them. This was done by making them believe they caused a car accident in the middle of a busy intersection Downtown LA.
LifeBoat Productions contacted Los Angeles based Stunt Design Company T-Minus Productions to oversee the action. Safety is always the first priority when doing a live stunt in front of unsuspecting participants. This increases the danger of the stunt. It takes precise timing and planning out every step to do this safe and make it look authentic. Using qualified and experienced Stunt Coordinators helps production achieve this seamlessly.
This particular video went viral within hours and has had over 12.1 million views on youtube in 2 weeks of it release. With the right creative content, excellent execution, and of course High Octane Live Action Stunts, you will get millions of views. See what all the fuss was about in the video below.
Street Hack Viral Video for Watchdogs Video Game
Behind the Scenes of Watchdogs Street Hack Video