WatchDogs Viral Video using Stunts to Punk People
Ad Agencies, Productions Companies and Brands seem to be doing more viral campaigns than commercial lately. When you could produce a video that can not only entertain a viewer but engage them enough for them to share it on some or all of there social media platforms like Twitter, Facebook, Instagram or Pinterest.
The newly launched video game WatchDogs by Ubisoft for the Xbox 360, Xbox One, PlayStation 3, PlayStation 4 and Microsoft Windows, with a Wii U game consels hires Los Angeles Production company Lifeboat Productions to create this prank video for unsuspecting people. As scene below in the behind the scene video it take alot of preperation to produce a punked or candid camera style prank. All of the filming must be hidden and all safety concerns have to be addressed in the planning stages of prodcution. All of these beats help the crew pull off this prank so that the mark can be suprised when theyt reveal that they are being films.
When doing this particular video production used Special effect and stunts to enhance the shock factor to the mark. As you will see in this video, the mark is asked to push a button that changes the traffic light from green to red causing a car accident. This is planned for the beginning with Stunt Coordinator TJ White and his Stunt crew. The cars are prepped with special seat belts and safety fuel tanks. Stunt Safety crew are standing buy with fire extinguishers in case they are needed. They stunt cars were prepped days before this actual shoot so that they were safe to crash in the middle of the road. Stunt Drivers were hire to crash each other in the middle of the street all the while controlling the cars to not go toward the actors and mark.
Behind the Scenes of the Filming of WatchDogs